@Marek’s response and @Al_Wallace’s response prompted me to respond with something I’ve been thinking a lot about. One of the things that Pynk could use to attract people’s attention is a clear and concise statement about the problem or opportunity Pynk is a response to. [Excuse me for going to remedial business concepts. It’s just one I’m not having a lot of success communicating to people about Pynk yet.]
Everyone here, I think, sees the opportunity in Pynk. But how do you make it catchy?
This page is the opportunity to create a mindworm that reminds people over and over about why they want to be a part of and stick with Pynk. My limited marketing mind has come up with: The opportunity to save for the future outside if a pension or employer retirement account, with zero to minimal risk, in a fun and social environment.
Perhaps this is specific to the prediction/forecasting beta crowd. However, I think the majority of the crowd come from a place where they might have little to no long term investment fund or would like to find a way to accelerate their pace to financial independence (or retirement).
This is no way meant to detract from what is on the website. What’d I’d recommend is speak directly to our audience’s desires first. Then, speak to what Pynk offers with the content that is here refined with some of the specifics @Marek has suggested.