I haven’t forgot about this, and hope to keep things coming at a steadier pace. I’ve had to pivot a bit from what I originally intended. I’ve spent time analyzing survey results and creating a presentation, only to let too much time lapse. I’ve decided to leapfrog a thorough presentation and cut to the chase.
- Overall beta upgrade received all neutral to positive responses
- Original core modules of the upgrade (Prediction Tab and Home Tab) received all neutral to positive responses
- Above points indicate the upgrade has been received positively by survey respondents
Opportunities: The two main opportunities this survey highlighted were:
Important to note, both Manager and News tabs had a majority positive responses. However, responses indicated participants weren’t able to complete what they intended and had negative experiences when using the tabs, which was different than the Home and Prediction tabs.
Implications: I’ve prioritized focusing next steps on the Manager Tab for one main reason: Building a satisfying experience with the Manager Tab is most likely to produce data that directly contributes to Pynk’s purpose, i.e. trading data for AI and fund decisions.
I’ll start a new thread. As previously promised this will be something more fun to get everyone interested: A Virtual Field Trip / Scavenger hunt
Learnings (To transparently share and keep track of my process around practicing UX/Research): Analyzing over 20 survey questions took more time than I could allocate to keep things moving along in a timely manner. This collective approach will require more frequent communication and discussion. Additionally, the survey design didn’t result in specific, narrowly focused implications, which are the most important part of User Research - actionable results. Finally, I think this Crowd Experience approach can include much more than only User Research.
That means in the future: Surveys will be shorter, more focused on receiving specific feedback, and the process will include activities from the full spectrum of Design Thinking (What is Design Thinking? - IDEOU).