Foodies, this is for you !
The global population has increased substantially since the time of our hunter-gatherer ancestors. As human settlements increased in number and population density, the demand for food and food safety increased proportionally. While most people take safe food supply chains for granted, this only became a reality in the recent history of homo sapiens.
Today, all it takes to satisfy our culinary desires is plain and simple. Walk down the street, fill your basket with goods and swipe your phone at the checkout. (Still, while some consider it common, people in countries hit by humanitarian crises or deep economic upheaval find it inconcievable.)
Is the design of our food supply chains sustainable?
- If everything works well for most developed/developing countries, why should we consider products such as plant-based meat & dairy products or lab-grown meat ?
- Why are there companies that seek to introduce insect-based food in our supply chains?
- Is there a fundamental reason behind the above-mentioned trends or are they just a passing fad?
What drives food consumption behaviour?