In the July Beta Upgrade survey we learned that the overall experience of the upgrade was positive. The actionable implications of that survey identified an opportunity to enhance the Manager Tab and reduce future dissatisfaction with the fantasy portfolio feature.
Let’s pivot here. Instead of moving forward with a new crowd research project, let’s instead move forward with the next stages of an Open Innovation-style Crowd Design process. [For more on the timely method of Open Innovation see - “Why Now is the Time for Open Innovation” - Harvard Business Review]
Context: A typical Human Centered Design process uses some variation of the following:
Identify a design opportunity -> Inspire ideas (Research, analogous observation) -> Ideate solutions -> Evaluate solutions -> Propose or implement solution (image below demonstrates variations)
(Credit - MovingWorlds.org, https://blog.movingworlds.org/human-centered-design-vs-design-thinking-how-theyre-different-and-how-to-use-them-together-to-create-lasting-change/)
Next Steps: July’s survey effectively completed the first stage: “Identify a design opportunity.” So we will move forward with the Inspiration phase, which is a diverging, idea generating stage using creativity and brainstorming skills. To enter into into that stage, we just need to convert the implications of the survey into a design question along the lines of “How might we…?” -
- “How might we reduce Pynkster’s chances of negative experiences when using the Manager Tab?”
Ground Rules: There are some particular things to do in this stage to ensure free-flowing creative energy:
- Do Encourage Wild Ideas (even if impractical, you never know where a practical idea might originate)
- Do Think “Outside the Box” (Similar to above, inspiration can come from any thing you see or use, and can be unrelated to Pynk’s business model)
- Do Withhold Judgement (criticism stops creative energy, those skills come into play in a different phase of the process)
- Do Build Off Other’s Ideas (“Yes, and” is a great sentence stem to add your idea on top of another idea without negating the previous contribution)
- Do Have Fun (humor, laughter and flow disrupt our ordinary experience and catalyze creativity)
- [Brainstorming Rules and Techniques - IDEOU]
The assignment: We’re going on a virtual scavenger hunt. As you browse the internet, use your daily apps, do other daily activities, pay attention to anything that might contribute to a more satisfying experience on Pynk’s manager tab. Share your ideas or inspiration for enhancing the Manager Tab in this thread. You can share pictures, screen shots, mash ups or mock ups of the Manager Tab, or just write out ideas you have in your morning shower. Even if you can’t think of anything, read each other’s posts. You might offer new perspectives by adding to another Pynkster’s idea.
Below are some statements from the survey’s open-ended question on the Manager Tab. These indicate Pynkster’s mental models of the Manager Tab and can serve as starting points. (Please don’t feel obliged to limit your inspirations to these ideas):
“I do not know actually how this section works or for what reason this section is included.”
“View performance of investments, [I] expect to be able to see charts of each asset’s performance.”
“Check manager standing…up/down on the day. Check individual assets to ascertain their performance”
“Checking the status of the fund and moving money”
“I verify changes in profit and loss. I would expect more assets over time.”
Finally, David Kelley of IDEO on Creative Confidence. In this video he concludes “People are naturally creative and they should let those ideas fly”, so let’s do just that over the next few weeks. I look forward to celebrating all your ideas for Pynk.